About TechTrends

Technology analysis grounded in reality

Our Mission

TechTrends exists to cut through the hype and deliver practical, grounded analysis of emerging technologies. In an era of breathless headlines and unrealistic promises, we focus on what actually works, what the real adoption challenges are, and how to prepare intelligently for technological change.

We believe that the most valuable technology analysis comes from direct experience—not just theory. Our insights come from years of hands-on work scaling engineering teams, implementing new technologies, and navigating the messy reality of digital transformation.

What We Cover

Our focus areas include:

Primož Gorjup, MSc

Engineering Operations Leader & Writer

Primož brings 20+ years of experience in engineering operations, having scaled R&D teams at companies like Danfoss, AVL, and RLS. He transformed a 170-person engineering organization from shipping 1 product per year to 6, while maintaining the engineering culture that made the company valuable.

Currently based in Slovenia and pursuing opportunities in the global deep-tech startup ecosystem, Primož writes about the intersection of AI, operations leadership, and practical technology implementation.

Certifications: Claude Code (Anthropic), Expert AI Trainer (micro1), PMI-ACP, MSc Electronics (University of Ljubljana), MSc Entrepreneurship (Lund University)

Our Approach

We follow a few key principles: